How will you reach your audience?

PROMOTION“What on earth do you want me to do now Morasco?” I finished my book. I mean, isn’t it kinda sorta like I’ve built it and they will come?” Ah, no, it isn’t, my little grasshopper. You gotta shake that rump and hustle like a marketing and promo ninja. No matter what publishing route you traverse – traditional, hybrid publishing, print on demand, or self-publishing – you are going to be accountable for a substantial portion, if not all, of the advertising and promotion. Now let’s take a few seconds to grunt, roll our eyes, smash things, suck our teeth, and utter expletives. Hissy fit over? Good. Let’s get to pimping our goods. Hold up, cookie cakes, let me rephrase that sentence for the faint at heart or for those not familiar with my no filter quintessence. Let’s get to pimping our writing goods. *giggling*
Marketing and promoting your novel is going to be an enriching, exasperating, and exciting experience. Let go of the conventional ideologies and have fun! Remember the opportunities are as infinite as your imagination.

Now, without further delay, a few marketing and promoting tips that will make you a marketing and promotions bad ass just like my fierce chicks Diana Layne, Vivi Dumas of VPG Publishing and Promotions, LLC, Lisa Pietsch, Saranna DeWylde, and Parris Afton Bonds! Oh, and let’s not forget that rocking cookie cake from Morasco Media™! *wink*

  • Set up a website
  • Set up a blog
  • Present lectures
  • Lead workshops
  • Attend conferences and book festivals
  • Send out press releases prior to publication
  • Mail out review copies prior to your release date
  • Arrange for your book to be reviewed
  • Have a launch party
  • Set up book signings
  • Plan your book tour
  • Set up a media blitz for radio and television
  • Oh, and get your swag on. Put some goodies together and give ‘em out. Don’t forget me when ya pimping your treats! *saucy grin*

It is going to be an adventurous undertaking so enjoy the ride and savor the memories. Remember the more you do to get your hard work recognized, the more books you will sell. Happy Sales, cookie cakes!

Copyright © 2014 by Diane Morasco. All Rights Reserved.

Shyra Jones: The J Fox Ink Interview

Shyra JonesDM: Shyra, for those who aren’t familiar with your work, how would you capture the essence of who you are and what you do?

SJ: I am unsure of exactly how to capture who I am and what I do. I guess first things first. I am a licensed professional counselor who wants to bring affordable mental health to those who need it. I am fortunate enough to be able to do this through writing books. If you pick up one of my books I hope it is similar to the compassion and knowledge I give in a live session.

DM: What has been the hardest part about your journey with writing so far?

SJ: Meeting my deadlines. I forget about things that are for fun and writing is fun to me so it doesn’t feel like work. This causes me to forget that it has a due date that I must abide by. Also I sometimes feel guilty when I write. I think who am I to be taking time for myself. That is something I have to overcome.

JFI AJTMDM: What drives you in your work?

SJ: I am driven by my passion to improve mental health care one person at a time. I want so very much to reach people and open their hearts to the lives they truly deserve full of joy and balance.

How do you stay in the moment?

SJ: Now this is a random question and I have a random answer. I practice Buddhism and that is one of the first things we learn. We learn that we are making causes in this moment and that those causes will take care of themselves. For example we learn that all we have to do is plant the apple tree and water it. We do not have to watch over it. Once we have done our part we can walk away and plant another tree. I know that sounds a little esoteric but that is how I do it. I just do.

Shyra Jones: Thank you for this wonderful interview.
Diane Morasco: You bet. Thank you for your time.

Visit A Journey to Myself website.

Copyright © 2014 by Diane Morasco. All Rights Reserved.

J Fox Ink™ Debut Author Shyra Jones Talks Writer’s Block

JFI AJTMDiane Morasco: Shyra, let’s talk about writer’s block. How do you deal with it? What are your tips and tricks?

Shyra Jones, M.A., LPC: I am lucky I have only had writers block once and it was due to a poor outline on my part. My trick is to outline the book ahead of time. I believe nonfiction writers are lucky in that respect we do not have to worry so much about characters and plot and all that stuff. We just have to organize facts. I love facts so organizing them was easy. In my first book I got to do more story telling than I think I will do for a while. And those stories I have used in counseling, well a couple of them. Most of them were new and now I have them in my hat to pull from in therapy. For me everything goes back to what would I say in a session, and unless I would use therapeutic silence I always can find my answer there.

A Journey to Myself website.

Copyright © 2014 by Diane Morasco. All Rights Reserved.


Coming Soon: A Journey to Myself ™

JFI AJTMA Journey to Myself ™ (JTM™)is an expedition to the greatest destination you will ever venture to – you.  JTM™ affectionately, gently and nourishingly navigates you inside your heart, spirit and soul.

A Journey to Myself ™ is an introduction to journal therapy.  Journal therapy, frequently referred to as “writing therapy,” is a cogent way to alleviate a myriad of development, environmental, medical, psychological, and social issues. Journal writing is a remarkably constructive remedy to help individuals cope with conflicts. Many folks who struggle with profound emotional traumas are incapable of expressing their feelings in a physical or verbal manner; however, journaling allows an individual the ability of expression without alarm of humiliation, impediment or retaliation. By setting an expressively perplexing circumstance on paper, one has the capability to observe them from a contrasting angle and acquire understanding into otherwise buried aspects of their actions and conduct. Also, folks who journal discern an advanced wisdom of self-awareness and are able to diminish apprehension and achieve a sense of authorization.

Visit A Journey to Myself ™ (JTM™) website for all the latest news.

Copyright © 2014 by Diane Morasco. All Rights Reserved.