Keep it simple
Limit yourself to one or two key nuggets of information. Whatever doesn’t make it into your newsletter save it for your blog.
Keep the focus
In a nutshell, it is not about you, it is about them. Give your readers what they want or you may find your treasured subscribers unsubscribing…or good gravy, marking your newsletter as spam!
Original Content is crucial. Do NOT recycle your blog posts and call it a newsletter. You want to give your audience a reason to sign up. Here is your opportunity to offer exclusive content.
Give your subscribers the feeling of being in the “know.” Treat them to all sorts of goodies for being a subscriber.
A sizable portion of book sales come from pre-orders, and your newsletter is a terrific way to let your followers know when the book is available. You’ll want to send out frequent newsletters when you have an upcoming book launch. Doing so makes it more likely for your supporters to take action and order your book.
When your readers have the chance to meet you in person, by all means, let them know! Provide them with as much information as possible: dates, locations, links to the event site, ticket information, times, etc.
Copyright © 2015 by Diane Morasco