# Am Writing: The Papa Turtle™ Series

0955tg1400895995I may take a cue from the vivacious Vivi Dumas and go write in the wild this Memorial weekend while back on the Island. I should take a notebook and index cards (I love the ones with the rings in neon colors from Staples) like the vibrant Diana Layne but I’ll be at the beach and don’t want to get my papers wet. Really, Diana, I’ll take notes on my phone with my writing app. O.o

Hmmm…perhaps I will just take the weekend off since after this weekend I will be turning my phone off, locking myself in my writing grotto and resume pounding away on the keys to finish the final drafts for books 1-3 in The Papa Turtle™ Series. Me thinks a little reading, relaxing and movie watching is on the agenda…After all, a gal’s gotta recharge her batteries every once in an aqua sandy beach moon! ;P
Happy writing!


© 2014 Diane Morasco Enterprises, Inc.
All rights reserved. All characters and underlying materials copyright Diane Morasco.
“Papa Turtle” and “Lola Foxtail” and all of the PAPA TURTLE characters are trademarks of Diane Morasco Enterprises, Inc.
All third party trademarks are the property of their respective owners. Used with permissions.

Mickey Mouse © Disney, All Rights Reserved

Happy Memorial Day Weekend!

Memorial day weekend soldier

This Memorial weekend J Fox Ink™ honors and remembers every daring military hero who perished in the service of their country, as well as thank those who have ever served to protect our great nation. I am extremely grateful for all the sacrifices you’ve made!

Memrial Day weekend blk lab


Thank-You-1A writer’s work is never done even after we type “The End” because we are working on our next masterpiece or thinking about our next project…or watching Netflix. When all gets CrAzY in my sphere, I am grateful for my Jacob, my family, my friends, and everyone who kindly helps me do the things I do. And that means everyone who reads and follows J Fox Ink™ for being so wonderful. I’d like to give a heartfelt thank you to Jim and Mary from Convenient Storage & Containers in Watertown, New York for being such AMAZING individuals and for giving me peace of mind so I can continue doing what I do. You guys ROCK!

Thank you,
Diane Morasco
J Fox Ink™ Founder, CEO and Publisher

Why do you want to write a book?

Snoopy writingWhy do you want to write a book? Really, why do you want to pen a novel? Is it for the fame? To brag about your name on a cover? To see your mug on the back or inside flap of a book? To have the ole’ Brink’s truck pull into your driveway and have the guards push your newly minted paper with a wheelbarrow? For me the answer is I want to tell stories children, teens and adults can lose themselves in. I grew up amidst chaos; my animals, books, music and television were my saving graces. I remember sitting behind a big, oak desk my grandfather found for me and pretend I was a magazine publisher. I used to gather my animals, cousins, dolls, and stuffed animals to listen to my presentations and discuss what I wanted in each month’s issue. I would send them out of the room if they didn’t have their projects ready. I wanted to be a writer for as long as I can remember. I started writing and publishing songs in my teens and it was an incredible learning experience. I know my craving to create and write is as vital as my need for oxygen. So, why do you want to write a book? Is it your passion to tell tales? Are you an expert on a certain topic or multiple topics? When you know your subject and want to share what you know with others, a book is one of the best ways to do it. Today more than ever there are countless prominent executives, acclaimed thespians, renowned athletes, notable spiritual leaders, and illustrious dignitaries who pen books (or hire ghost writers ;p) to convey their professional acumen and philosophies to the succeeding group of pioneers in their fields; or to apply the lessons of their lives to their legions of admirers.

Now back to Perry Brink and his iconic Brink’s trucks, cookie cakes, wouldn’t you be the stuffing if you had the truck make weekly drops at your abode? So, what are you waiting for? Now get off the internet, shut off the phone and hide your devices to get those coins rolling in. Just keep in mind, writing books does not guarantee that you will get rich quick, or at all! Just do what you love and everything will fall into place. Just believe in yourself and go for it.  Happy writing!

Thank you to the Schulz Museum for everything.

Snoopy image © Charles Monroe Schulz.

Copyright © 2014 by Diane Morasco. All Rights Reserved.

How will you reach your audience?

PROMOTION“What on earth do you want me to do now Morasco?” I finished my book. I mean, isn’t it kinda sorta like I’ve built it and they will come?” Ah, no, it isn’t, my little grasshopper. You gotta shake that rump and hustle like a marketing and promo ninja. No matter what publishing route you traverse – traditional, hybrid publishing, print on demand, or self-publishing – you are going to be accountable for a substantial portion, if not all, of the advertising and promotion. Now let’s take a few seconds to grunt, roll our eyes, smash things, suck our teeth, and utter expletives. Hissy fit over? Good. Let’s get to pimping our goods. Hold up, cookie cakes, let me rephrase that sentence for the faint at heart or for those not familiar with my no filter quintessence. Let’s get to pimping our writing goods. *giggling*
Marketing and promoting your novel is going to be an enriching, exasperating, and exciting experience. Let go of the conventional ideologies and have fun! Remember the opportunities are as infinite as your imagination.

Now, without further delay, a few marketing and promoting tips that will make you a marketing and promotions bad ass just like my fierce chicks Diana Layne, Vivi Dumas of VPG Publishing and Promotions, LLC, Lisa Pietsch, Saranna DeWylde, and Parris Afton Bonds! Oh, and let’s not forget that rocking cookie cake from Morasco Media™! *wink*

  • Set up a website
  • Set up a blog
  • Present lectures
  • Lead workshops
  • Attend conferences and book festivals
  • Send out press releases prior to publication
  • Mail out review copies prior to your release date
  • Arrange for your book to be reviewed
  • Have a launch party
  • Set up book signings
  • Plan your book tour
  • Set up a media blitz for radio and television
  • Oh, and get your swag on. Put some goodies together and give ‘em out. Don’t forget me when ya pimping your treats! *saucy grin*

It is going to be an adventurous undertaking so enjoy the ride and savor the memories. Remember the more you do to get your hard work recognized, the more books you will sell. Happy Sales, cookie cakes!

Copyright © 2014 by Diane Morasco. All Rights Reserved.

Who is your audience?

BullseyeI know what some of you are thinking and muttering, “Morasco, every-friggin’-body is gonna wanna read my book. Even Elvis freakin’ Presley is gonna come outta hidin’ to read my stuff. And the late great Ernest Hemingway is gonna wanna take this tome out to the sea.” Oh, cookie cakes, I feel ya. Really, my literary brethren, I do, but let’s just reel ya in and anchor ya with a vital question and an important safety backup plan. Who is your audience? Please don’t make the gaffe of writing a book you think “everyone” will want to read. Even if you are a “fantasy” writer, cookie cakes, don’t go there. *wink*

You must have a definitive understanding of your audience in mind. Construct a reader sketch. Ask yourself the following questions as you assemble your marketing profile.

  • Is it directed at a specific age group?
  • Is it focused on a particular genre?
  • What does your reader do for fun?
  • What are they listening to on their playlist?
  • What movies and television shows do they watch?
  • What magazine and newspapers do they purchase?
  • How will your book benefit your readers?

Now get your biscuits writing and don’t forget to keep moi posted on your book endeavors.

Copyright © 2014 by Diane Morasco. All Rights Reserved.